Why is using videos a key to promote and grow your business.
Let me ask you a question. Why did you start your business?
It could have been that it was your passion, something you’ve done your whole life, or you studied many years and then decided to turn your passion, and your expertise into the business, and that’s great, because now you are doing what you love. But now if you are serious about it, meaning building a business that will provide for you and your family for the years to come, and will grow each year, marketing needs to be on the top of your list.
Many small business owners rely on word of mouth type of advertising, and though it’s one of the best forms of advertising out there, it also means that you are passively waiting for the next deal, or a project to come in.
Though you might feel great, because you are busy and making money, but what if the referrals you are getting will slow down? You may be thinking, oh no way, everyone loves our business and what we do, why would they slow down? Well life happens, they may like someone else better next time. Essentially what I’m trying to say is that you have no control over the amount of business coming in, nor can you choose your own or ideal clients.
And so, there is a better way!
We all need to be more pro active and go out there to find our ideal clients, people and businesses we want to work with. We can use websites and social media platforms to promote and market ourselves, but they all have one thing in common, one tool that works best to demonstrate, explain and connect with your potential clients. And it is a video.
79% of Americans shop online, comparing to just 22% back in 2000. And it is not just because of the convenience of your home, but also being able to compare prices, reading reviews and learning about the product or service before you’d make a purchase. Videos excel at giving customers a close up look of the product or service, and connect with them on a deeper level.
According to Cisco, Over 80% of all traffic will consist of video by 2021. Google and Search engines love videos because they see them as high-quality content, so using videos on your website or social media platforms can work wonders for your SEO.
According to Hubspot, 81 % of businesses are now using video for marketing. If we think in terms of practicality, a short, unique explainer video can make a world of difference when it comes to educating people on the ins and outs of your product, or service and making a sale.
Boosting Conversions - Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
Videos Build Trust
Trust is the foundation of conversions and sales. Video does it all. Video content is the best tool we have today to engage us and ignite emotions. So, if you are serious about your business, you need to be serious about content marketing, and you must be serious about using videos. Contact us below to schedule a free consultation so that we can learn about your business, and figure out how you can start using videos to better communicate and engage with your clients and grow your business.