Scott Electronics Budget Proposal

Prepared by Motion Still Studios

Objectives

• Create a promotional introductory video up to 90 sec long, showcasing your manufacturing capabilities, state of the art facility and emphasis on high production quality to:

  • Attract new clients

  • Share your story to get your potential customer’s attention and increase sales

  • Talk about what is driving you

  • Showcase how you stand out and why should the customers choose you

Target Audience

• Buyers with poor manufacturing experience

• New buyers, Supply chain managers

Concept

• The video will be structured using interviews with company’s representatives, filming supporting visuals to the narrative we call b-roll and filming testimonial interviews with existing clients. We are putting an emphasis on the interview questions, as they will then give us the direction of the Scott Electronics story, as well as the preparation of the facility for the visual - b roll filming to achieve cinematic feel that will add to the company’s story.

Budget Estimate Breakdown

• Pre Production (meetings, consultations, production preparation) - Free of charge

• Full day and a half of filming

• Post Production - Creating a cinematic story driven video

• TOTAL - $7750

Interview Questions

• Can you please introduce yourself and tell us what is your role in the company

• Who founded the company and when? (Why?)

• What does SE do? How is your company helping your clients?

• How does your company stand out from the competition?

• What is unique about your company, or what unique solution do you offer?

• Why should clients choose Scott Electronics and who is your ideal client?

• How would you describe company’s culture?

• What are some company’s success stories, or when you failed and what did you learn from that experience?

• What are some new services, products you are working on to implement?

• What’s in the future?

• What is the best way your customers get in touch with you?